A brand created formobile-first solutions within the tourism sector. YouGo is one of the first brands created by Carbon in 2009, with a powerful content management platform and a set of customizable mobile guides, providing a new kind of experience for travelers. The mobile apps can target all major platforms, achieving maximum exposure and effectively promoting touristic attractions. Using Carbon’s Cloud platform stakeholders can access valuable analytical data, ensure content is properly maintained and users are kept up to date with novelties using mechanisms such as push messages. YouGo is a success case concerning partnerships with a growing industry that wants to adopt mobile-first strategies.